Product Executive

Leading the global Accessories and Digital Solutions categories at VELUX, responsible for the full category lifecycle — from strategy and innovation to commercial launch and growth — across a portfolio spanning blinds, shutters, and smart-home solutions. Leading a team of senior specialists and people managers with a sharp focus on understanding customer needs, unlocking new market opportunities, and driving sustainable category growth globally.

Reporting to the Chief Digital Officer, leading the development and execution of HBK’s digital product and digital revenue strategy — harnessing cutting-edge technologies to elevate customer value in aerospace, automotive, factory automation and robotics. Responsibilities included transformation roadmaps, product innovation, eCommerce, and digital business models.

Part of the Global Transformation Office, designing and developing the future Operating System of the enterprise to support Maersk’s radical business model transformation. Led multi-year strategic roadmaps, orchestrated the annual Operating Planning process, assessed business capabilities, and drove cross-functional competence uplifting in Data & Product Management.

Developing the integrated enterprise design connecting processes, products, technology, data and business capabilities across the whole Maersk Group. Leading the establishment of enterprise-wide Product Management processes, frameworks & compliance governance — enabling commercial organisations to create products that are desirable, feasible, and commercially viable.

Responsible for the Product Management and P&L of Bang & Olufsen’s home Sound & Vision products — televisions, advanced stereo speakers, all-in-one wireless speakers, and custom installation products. Led a team of Product Managers across category vision, product roadmap, portfolio strategy, and full lifecycle management. Also held commercial responsibility for B&O’s core HW/SW platform, spanning multiple product archetypes and linked to Google Assistant & Apple AirPlay ecosystems. Previous roles: Global Product Manager, Senior Business Manager (Head of Premium Sound), Director (Head of Sound Category & Platform).

Part of the Automotive Concept and Technology team, focused on connectivity and media sharing between automotive systems and home A/V environments for seamless end-user experiences. B&O Automotive systems are featured in Audi, BMW, Mercedes-AMG, Aston Martin, Bentley & Lamborghini models.

Over 11 years spanning home networking, ubiquitous computing, internet mash-ups, Mixed Reality, mobile augmented reality, and mirror worlds. Led the “Mixed Reality Web Service Platform” R&D, powering Nokia Image Space and Nokia City Scene. Research transferred to NAVTEQ (HERE). Also served as Visiting Lecturer at Tampere University of Technology. Previous positions: Research Engineer, Senior Researcher.